Equity is forever.
Inventory finance is for the cycle.
Raising equity to fund inventory means selling a permanent piece of your company to pay for a cost that recurs every cycle. We fund 100% of the invoice and you repay only as the product sells — zero dilution, no board seats, no exit clock.
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— THE COST OF EQUITY
Why sell the company to pay for cardboard boxes?
Equity is the right fuel for your team, brand, and long-term bets. It's the wrong fuel for inventory — a recurring, self-liquidating cost that doesn't need a permanent owner.
Forever
Equity is permanent. You sell a piece of the company for good to fund inventory that turns over in a matter of months. The dilution outlives the stock it paid for.
Mispriced
You raise at today's valuation. Inventory is the most predictable, self-liquidating asset you own. Funding it with equity is the most expensive capital you'll ever put against the most financeable thing on your balance sheet.
Misaligned
Investors need an exit. Equity comes with board seats, growth pressure, and a clock on a liquidity event. Inventory financing just needs the product to sell — and it already does.
— HOW IT WORKS
Repayment that matches your inventory cycle — not a calendar.
We fund the full invoice on day zero. You don't pay anything until the product lands. From there, we take a small percentage of daily net sales until we're repaid. If sales come in slower than projected, the IRR comes out of our return, not yours.
— EQUITY vs. INVENTORY FINANCE
| — Compare | THEMRaising Equity | ELEPHANT HERD CAPITALCycle-Matched Inventory Finance |
|---|---|---|
| What it costs you | Permanent dilution of your ownership | A fixed return on capital — you keep the upside |
| Keep 100% of your equity | No | Yes |
| Time to funded | Months of pitching, diligence, and term sheets | Days, once the facility is in place |
| Repaid only as product actually sells | No | Yes |
| No board seats or control given up | No | Yes |
| Recurs every cycle without re-raising | No | Yes |
| Right tool for funding inventory | Overkill — funds your most self-liquidating asset | Purpose-built for the inventory cycle |
| Best used for | Team, brand, and long-term bets | Working capital and inventory |
— GET STARTED
Let's see if our funding lines up with your inventory cycle
Send us your last 12 months of revenue, your buying plan, and a 3 statement model. We'll come back with a facility size and structure within a week.
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