Elephant Herd Index.

How do the best public consumer brands actually run? Every month Ben pulls the latest reported numbers for 71 public brands and retailers, so you can benchmark your margins, inventory, cash cycle, and marketing spend against companies that have to report them.

Open the spreadsheet

Free Google Sheet, view only. Updated monthly.

public consumer brands and retailers, plus 11 index and reference stocks: 71
segments, from digitally native brands to luxury, coffee, and mass retail: 9
financial metrics per company: 80+
monthly snapshots since January 2024, one tab per month: 33

A look inside the sheet September 2026 data, sample of 6 of 71 companies

Company	Revenue growth (1Y)	Gross margin (LTM)	Days of inventory (LTM)	Cash conversion cycle, days (LTM)
e.l.f. Beauty	25%	72%	152	134
Warby Parker	13%	53%	36	8
FIGS	14%	69%	213	192
Lovesac Company	2%	56%	151	103
Honest Company	-2%	40%	129	129
Vera Bradley	-15%	50%	222	181

What's inside

Data comes from Koyfin and reflects each company's latest reported quarter unless noted. Most metrics appear for both the latest quarter and the last twelve months.

Growth

Revenue for the quarter and trailing twelve months, analysts' next-twelve-month estimates, and one-year revenue growth.

Profitability

Gross profit, EBITDA, and net income, in dollars and as margins.

Inventory and cash cycle

Inventory, days inventory outstanding, inventory turnover, cash conversion cycle, and net working capital as a share of revenue.

Cash generation

Free cash flow and cash from operations as a share of revenue, plus return on capital.

Marketing efficiency

Advertising, marketing, selling, and SG&A expense as a share of revenue.

Balance sheet and valuation

Debt, cash, and total assets, Altman Z-score, EV/sales, EV/EBITDA, P/E, market cap, and recent share price moves.

How to use it

Find companies you admire or want to emulate. Follow them back through the monthly tabs to see how they have managed their key metrics over time.
Do the same with companies that are struggling. Their numbers show what to avoid, such as inventory piling up or a cash conversion cycle that keeps stretching.
Filter to the segment closest to your business, such as digitally native brands with omnichannel sales, to see what is normal for brands like yours.
Compare your own days of inventory, cash conversion cycle, and marketing spend as a share of revenue with those companies. Every day you cut from the cycle frees cash for growth.

Why we track it

Public brands have to show their work. Their numbers show how much cash inventory ties up, how long it takes to come back, and which companies turn that cash into growth.

That cycle is the reason Elephant Herd Capital exists. We fund inventory and get repaid as it sells, so the cash you would have parked in boxes can go to customer acquisition.

See how cycle-matched inventory financing works