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Brand finance, capital, and growth.
Ben Tregoe on brand finance: capital strategy, inventory, margins, cash flow, and building consumer brands that generate cash.
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14 posts on Data
May 1, 2026 · Data, Margins
Latest Elephant Herd Index
Latest Elephant Herd Index
April 24, 2026 · Margins, Capital Efficiency
PMMF Not PMF (Product Market Fit)
We all use the term, but what do we actually mean? It’s a notoriously squishy term that was popularized in tech with VC’s, so it makes sense that people often cite Marc Andreesen’s definition:
December 11, 2025 · Strategy, Capital Efficiency
Finding Your Flywheel
Amazon’s "secret sauce" was drawn on a napkin in 2001 when Jeff Bezos sketched a diagram of Amazon’s flywheel.
October 31, 2025 · Data, Strategy
Models are crystal balls (part 1)
A well conceived model can be a crystal ball showing you potential futures. And you control how good your crystal ball is.
April 17, 2025 · Data, Capital Efficiency
Death by Inventory Part 2
“It’s always the same story. The company accumulates too much slow moving inventory, then suddenly goes bankrupt.”
April 7, 2025 · Data, Margins
13 Week Cash Flow Model Resource
@eric__andrews is a wealth of information. He has a ton of good and helpful videos and offers courses as well.
March 20, 2025 · Strategy, Margins
Unit economics unlock all levers
In our effort to reduce complexity and wrap our heads around our businesses, we simplify to ratios and percentages. Percentages and ratios can be helpful, but risk boxing in our thinking and...
May 24, 2024 · Strategy, Data
Understanding High Value Customers Part 2
In Part 1 I talked about understanding the strengths and weaknesses of calendar-based first purchase cohort analysis in understanding high value customers.
May 6, 2024 · Capital Efficiency, Margins
Capital, Cash and Growth. Tuning the Machine.
How well do I use my capital to generate sales?
April 2, 2024 · Data, Margins
How close to insolvency are you? The Altman Z-Score
A quick scan of this list and the negative scores might give you a clue as to what the table means. Not good.
March 13, 2024 · Exits, Equity
Are you building a brand or an ad arb business?
Are you building a brand or an ad arbitrage business?
February 8, 2024 · Data, Margins
The Unhappy 13: Lessons from poor performance
These are the 13 companies in the Elephant Herd Index that had both (a) negative 12 month returns and (b) 3 month returns below the S&P 500 which makes for unhappy investors.
February 7, 2024 · Equity, Margins
The Elite 5 and Return on Capital
5 ecommerce and retail brands have more than doubled the S&P 500 return over the past 12 months.
January 4, 2024 · Margins, Capital Efficiency
The Payoff Playbook
Will this be worth it?
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